WPSSO Google Merchant Feed XML


Google Merchant product and inventory feed XML for WooCommerce and custom product pages, including multilingual support.

E-Commerce Plugin Optional:

WooCommerce is suggested but not required – the WPSSO Google Merchant Feed XML add-on can also use product information from custom product pages.

Complete WooCommerce Support:

WooCommerce simple products, product variations, product attributes, product meta data, and custom fields are all fully supported.

Automatic Multilingual Support:

The Google merchant product feed XMLs are automatically created in your site’s language(s) from Polylang, qTranslate-XT, WPML, or the installed WordPress languages.

After activating the WPSSO Google Merchant Feed XML add-on, see the SSO > Google Merchant settings page for your feed URLs.

Google Merchant Feed XML Attributes:

  • Additional image link [additional_image_link]
  • Adult oriented [adult]
  • Age group [age_group]
  • Availability [availability]
  • Brand [brand]
  • Condition [condition]
  • Color [color]
  • Description [description]
  • Energy efficiency class [energy_efficiency_class]
  • Gender [gender]
  • Google product category [google_product_category]
  • Google search index [canonical_link]
  • GTIN [gtin] (inluding UPC, EAN, and ISBN)
  • Image link [image_link]
  • Item group ID [item_group_id]
  • Link [link]
  • Material [material]
  • Maximum energy efficiency class [max_energy_efficiency_class]
  • Minimum energy efficiency class [min_energy_efficiency_class]
  • MPN [mpn]
  • Pattern [pattern]
  • Price [price]
  • Product ID [id]
  • Product length [product_length]
  • Product height [product_height]
  • Product type [product_type]
  • Product weight [product_weight]
  • Product width [product_width]
  • Sale price [sale_price]
  • Sale price effective date [sale_price_effective_date]
  • Shipping [shipping]
    • Country [country]
    • Location group name [location_group_name]
    • Postal code [postal_code]
    • Price [price]
    • Region [region]
    • Service [service]
    • WPSSO Shipping Delivery Time for WooCommerce SEO add-on required for handling and transit times:
      • Maximum handling time [max_handling_time]
      • Minimum handling time [min_handling_time]
      • Maximum transit time [max_transit_time]
      • Minimum transit time [min_transit_time]
  • Shipping length [shipping_length]
  • Shipping height [shipping_height]
  • Shipping weight [shipping_weight]
  • Shipping width [shipping_width]
  • Size [size]
  • Size system [size_system]
  • Size type [size_type]
  • Title [title]

Google Merchant Inventory XML Attributes:

  • GTIN [gtin]
  • Merchant ID [target_customer_id]
  • Price [price]
  • Product ID [id]
  • Quantity [quantity]
  • Store code [store_code]
  • Timestamp [timestamp]

WPSSO Core Required

WPSSO Google Merchant Feed XML (WPSSO GMF) is an add-on for the WPSSO Core plugin, which provides complete structured data for WordPress to present your content at its best for social sites and search results – no matter how URLs are shared, reshared, messaged, posted, embedded, or crawled.


  • The WPSSO GMF settings page shows a complete list of available XML feed URLs.


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Contributors & Developers

“WPSSO Google Merchant Feed XML” is open source software. The following people have contributed to this plugin.


“WPSSO Google Merchant Feed XML” has been translated into 1 locale. Thank you to the translators for their contributions.

Translate “WPSSO Google Merchant Feed XML” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.


Version Numbering

Version components: {major}.{minor}.{bugfix}[-{stage}.{level}]

  • {major} = Major structural code changes and/or incompatible API changes (ie. breaking changes).
  • {minor} = New functionality was added or improved in a backwards-compatible manner.
  • {bugfix} = Backwards-compatible bug fixes or small improvements.
  • {stage}.{level} = Pre-production release: dev < a (alpha) < b (beta) < rc (release candidate).

Standard Edition Repositories

Development Version Updates

WPSSO Core Premium edition customers have access to development, alpha, beta, and release candidate version updates:

Under the SSO > Update Manager settings page, select the “Development and Up” (for example) version filter for the WPSSO Core plugin and/or its add-ons. When new development versions are available, they will automatically appear under your WordPress Dashboard > Updates page. You can reselect the “Stable / Production” version filter at any time to reinstall the latest stable version.

WPSSO Core Standard edition users (ie. the plugin hosted on WordPress.org) have access to the latest development version under the Advanced Options section.

Changelog / Release Notes

Version 9.6.0 (2024/02/15)

  • New Features
    • None.
  • Improvements
    • Added an exclusion for virtual products.
  • Bugfixes
    • None.
  • Developer Notes
    • None.
  • Requires At Least
    • PHP v7.2.34.
    • WordPress v5.8.
    • WPSSO Core v17.18.0.

Version 9.5.0 (2024/01/12)

  • New Features
    • None.
  • Improvements
    • None.
  • Bugfixes
    • None.
  • Developer Notes
    • Update for SucomUtil and SucomUtilWP changes in WPSSO Core v17.8.0.
  • Requires At Least
    • PHP v7.2.34.
    • WordPress v5.8.
    • WPSSO Core v17.8.0.

Version 9.4.0 (2023/12/28)

  • New Features
    • None.
  • Improvements
    • Added a new “XML Format” option.
    • Added an ‘updated’ property in the Atom 1.0 format XML.
  • Bugfixes
    • None.
  • Developer Notes
    • Added support for Atom 1.0 format XML in Vitalybaev\GoogleMerchant.
  • Requires At Least
    • PHP v7.2.34.
    • WordPress v5.8.
    • WPSSO Core v17.7.0.