{"id":41771,"date":"2016-02-06T00:52:21","date_gmt":"2016-02-06T00:52:21","guid":{"rendered":"https:\/\/wordpress.org\/plugins-wp\/attribution\/"},"modified":"2020-10-20T16:52:05","modified_gmt":"2020-10-20T16:52:05","slug":"attribution","status":"publish","type":"plugin","link":"https:\/\/bal.wordpress.org\/plugins\/attribution\/","author":14798371,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_crdt_document":"","version":"1.0.5","stable_tag":"1.0.5","tested":"5.5.18","requires":"3.6","requires_php":"","requires_plugins":"","header_name":"Attribution for Wordpress","header_author":"Attribution","header_description":"","assets_banners_color":"c8ded3","last_updated":"2020-10-20 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href=\"http:\/\/attributionapp.com\/?utm_source=wordpress&amp;utm_medium=partners&amp;utm_campaign=plugin_directory\" title=\"Attribution\">Attribution<\/a><\/p>\n\n<ul>\n<li>Attribute marketing spend to revenue growth with precise calculations<\/li>\n<li>Automatically pull in cost data from Google adwords and Facebook Ads<\/li>\n<li>See a full browsing and purchase history of any specific customer<\/li>\n<\/ul>\n\n<p>Attribution uses precise methods to calculate the ROI from your online ads.<\/p>\n\n<p>Attribution diligently tracks every touchpoint each visitor makes before a purchase is made.<\/p>\n\n<p>We automatically track Organic and Social traffic broken down into categories for each search engine and social network.<\/p>\n\n<p>When Google and Facebook are connected we pull in your campaigns and automatically tag your your Facebook ad URLs so we can see which ad each customer came from.<\/p>\n\n<p>Attribution allows you to define custom traffic sources by URL path, referrer, or any combination of UTM tags or URL params.<\/p>\n\n<p>When a purchase is made, we divide credit between each touchpoint that influenced the purchase decision.<\/p>\n\n<p>We divide credit based on the attribution model you choose: time decay, linear, first touch, or last touch.<\/p>\n\n<h4>See Your True ROI<\/h4>\n\n<p>Attribution is the only platform that pulls your cost data from ad platforms, correlates that cost to specific users, then tracks revenue from those users over time.<\/p>\n\n<h4>Eliminate Duplicate Tracking<\/h4>\n\n<p>Use multi-touch attribution models to accurately spread credit across ad platforms, social channels and content marketing. Get the full picture with first touch, last touch, linear and time decay attribution models.<\/p>\n\n<h4>Tracking Any Type of Spending<\/h4>\n\n<p>Apply any type of spending to any channel. Want to track ROI on a niche ad platform? No problem. Want to track the ROI of your social media consultants? We can do that too.<\/p>\n\n<h4>Get Your Customer's Full Story<\/h4>\n\n<p>Each customer tells an interesting story that you'll never get from a spreadsheet or an ad platform. Understand those stories and use them to power better marketing decisions.<\/p>\n\n<h4>Track Real Lifetime Value<\/h4>\n\n<p>Attribution lets you track both the revenue collected as it happens, and the revenue expected based on the account. You define your lifetime value and we track the ROI.<\/p>\n\n<h4>Track Real People Across All Devices<\/h4>\n\n<p>Our model is based on people, not devices, so you can seamlessly track customers across multiple devices, phones, and apps.<\/p>\n\n<!--section=installation-->\n<ol>\n<li>Go to the <strong>Plugins &gt; Add New<\/strong> page in your WordPress admin.<\/li>\n<li>Search for \"Attribution\" and install <strong>Attribution for WordPress<\/strong>.<\/li>\n<li>Click <strong>Activate Plugin<\/strong>.<\/li>\n<li>Go to <strong>Settings &gt; Attribution<\/strong> and enter your Attribution Project ID.<\/li>\n<\/ol>","raw_excerpt":"Plugin for Attribution","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/bal.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin\/41771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bal.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin"}],"about":[{"href":"https:\/\/bal.wordpress.org\/plugins\/wp-json\/wp\/v2\/types\/plugin"}],"replies":[{"embeddable":true,"href":"https:\/\/bal.wordpress.org\/plugins\/wp-json\/wp\/v2\/comments?post=41771"}],"author":[{"embeddable":true,"href":"https:\/\/bal.wordpress.org\/plugins\/wp-json\/wporg\/v1\/users\/attribution"}],"wp:attachment":[{"href":"https:\/\/bal.wordpress.org\/plugins\/wp-json\/wp\/v2\/media?parent=41771"}],"wp:term":[{"taxonomy":"plugin_section","embeddable":true,"href":"https:\/\/bal.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_section?post=41771"},{"taxonomy":"plugin_tags","embeddable":true,"href":"https:\/\/bal.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_tags?post=41771"},{"taxonomy":"plugin_category","embeddable":true,"href":"https:\/\/bal.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_category?post=41771"},{"taxonomy":"plugin_contributors","embeddable":true,"href":"https:\/\/bal.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_contributors?post=41771"},{"taxonomy":"plugin_business_model","embeddable":true,"href":"https:\/\/bal.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_business_model?post=41771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}