{"id":268065,"date":"2026-01-22T22:57:29","date_gmt":"2026-01-22T22:57:29","guid":{"rendered":"https:\/\/wordpress.org\/plugins\/engagemuse-insights\/"},"modified":"2026-01-22T23:44:48","modified_gmt":"2026-01-22T23:44:48","slug":"engagemuse-insights","status":"publish","type":"plugin","link":"https:\/\/bal.wordpress.org\/plugins\/engagemuse-insights\/","author":18592400,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_crdt_document":"","version":"0.9.5","stable_tag":"0.9.5","tested":"6.9.4","requires":"6.8","requires_php":"8.1","requires_plugins":null,"header_name":"EngageMuse Insights","header_author":"Bushnell WebWorks","header_description":"EngageMuse Insights uses AI to analyze each post and builds a profile of its ideal reader, based on dimensions you choose. 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AI also provides meaningful explanations for why Descriptors were chosen."}],"raw_content":"<!--section=description-->\n<p><strong>EngageMuse Insights<\/strong> is a simple way to see who your post will truly speak to. Click <strong>Analyze<\/strong> and get an <strong>Audience Profile<\/strong> with up to eight <strong>Audience Dimensions<\/strong> (e.g., Emotional State, Core Values &amp; Beliefs, Decision-Making Style). Each dimension yields plain-language <strong>Descriptors<\/strong>\u2014with confidence rankings\u2014or <strong>indeterminate<\/strong> when there isn\u2019t a clear signal.<\/p>\n\n<h3>What you can do<\/h3>\n\n<ul>\n<li>Analyze a single post while editing, even while unsaved<\/li>\n<li>Analyze a small batch of posts, with any status, from a clean table view<\/li>\n<li>Use smart defaults or type your own Audience Dimensions  <\/li>\n<li>Optionally Add <strong>schema.org<\/strong> and <strong>JSON<\/strong> to the page head  <\/li>\n<li>Run on the <strong>Free plan<\/strong>, or connect your own model: <strong>OpenAI<\/strong> or <strong>Google Gemini<\/strong><\/li>\n<\/ul>\n\n<h3>How it works<\/h3>\n\n<ol>\n<li>Choose your Audience Dimensions (up to 8).  <\/li>\n<li>Click <strong>Analyze<\/strong>.  <\/li>\n<li>Review the Audience Profile and adjust headlines, tone, or CTAs.<\/li>\n<\/ol>\n\n<h3>Why it matters<\/h3>\n\n<ul>\n<li>Aim content at the right readers\u2014before you publish  <\/li>\n<li>Replace hunches with quick, shareable evidence  <\/li>\n<li>Reduce wasted impressions by avoiding tone-deaf placements\u2014e.g., exuberant CTAs on somber stories  <\/li>\n<\/ul>\n\n<p>Ship smarter posts with a light touch. <strong>Measure resonance, not just reach.<\/strong><\/p>\n\n<p>This plugin is currently in a \"public beta\" phase. Please report feedback or bugs to <a href=\"mailto:dev@engagemuse.com\">our development team<\/a>. <a href=\"https:\/\/gitlab.com\/bushnellwebworks\/wp-projects\/-\/tree\/main\/plugins\/engagemuse\/engagemuse-insights\">Development source<\/a><\/p>\n\n<h3>External services<\/h3>\n\n<p>This plugin connects to an API to communicate with a Large Language Model. It sends only the title and content of selected posts. Depending on configuration, these are the services used:\n1. Open AI: <a href=\"https:\/\/openai.com\/policies\/\">Terms &amp; policies<\/a>\n2. Google Gemini: <a href=\"https:\/\/ai.google.dev\/gemini-api\/terms\">Terms<\/a> <a href=\"https:\/\/ai.google.dev\/gemini-api\/docs\/usage-policies\">Policies<\/a>\n3. If using the Free Tier, requests are sent to a private endpoint at api.busww.com, where they are proxied to an Open AI endpoint. <a href=\"https:\/\/api.busww.com\/terms.html\">Terms<\/a> <a href=\"https:\/\/api.busww.com\/privacy.html\">Privacy Policy<\/a><\/p>\n\n<!--section=faq-->\n<dl>\n<dt id=\"what%20does%20%22analyze%22%20do%3F\"><h3>What does \"Analyze\" do?<\/h3><\/dt>\n<dd><p>It generates an <strong>Audience Profile<\/strong> for each post: up to eight <strong>Audience Dimensions<\/strong> (e.g., Emotional State, Core Values &amp; Beliefs, Decision-Making Style), each yielding plain-language <strong>Descriptors.<\/strong> If there isn\u2019t a clear signal, the dimension is marked <strong>indeterminate.<\/strong><\/p><\/dd>\n<dt id=\"what%E2%80%99s%20the%20point%20of%20%E2%80%9Cindeterminate%E2%80%9D%3F\"><h3>What\u2019s the point of \u201cindeterminate\u201d?<\/h3><\/dt>\n<dd><p>It\u2019s a signal of absence, not a failure. <strong>Indeterminate<\/strong> means the reader dimension isn\u2019t clearly expressed in the post. Use it as a prompt to revise\u2014add details, cues, or examples\u2014so that dimension becomes legible and can surface as a clear Descriptor next time.<\/p><\/dd>\n<dt id=\"do%20i%20need%20an%20account%20to%20use%20engagemuse%20insights%3F\"><h3>Do I need an account to use EngageMuse Insights?<\/h3><\/dt>\n<dd><p>No. You can use the <strong>free, anonymous version<\/strong> with limited usage. For higher volume and model choice, connect your own OpenAI or Google Gemini API key and analyze content using your provider account.<\/p><\/dd>\n<dt id=\"what%20data%20is%20sent%20to%20third-party%20models%3F\"><h3>What data is sent to third-party models?<\/h3><\/dt>\n<dd><p>Only the post\u2019s <strong>title and body text<\/strong> you choose to analyze. We don\u2019t send site settings, user data, comments, or analytics. Optional exports (schema.org\/JSON) are generated locally and aren\u2019t shared with model providers.<\/p><\/dd>\n<dt id=\"are%20hooks%20available%3F\"><h3>Are hooks available?<\/h3><\/dt>\n<dd><p>Yes. EngageMuse Insights includes developer actions and filters for customizing analysis, configs, exports, and CSV outputs. See the developer docs at <a href=\"https:\/\/www.engagemuse.com\">engagemuse.com<\/a> for the full reference.<\/p><\/dd>\n\n<\/dl>\n\n<!--section=changelog-->\n<h4>0.9.5<\/h4>\n\n<ul>\n<li>Public beta<\/li>\n<\/ul>","raw_excerpt":"EngageMuse Insights uses AI to analyze each post and builds a profile of its ideal reader, based on dimensions you choose.","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/bal.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin\/268065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bal.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin"}],"about":[{"href":"https:\/\/bal.wordpress.org\/plugins\/wp-json\/wp\/v2\/types\/plugin"}],"replies":[{"embeddable":true,"href":"https:\/\/bal.wordpress.org\/plugins\/wp-json\/wp\/v2\/comments?post=268065"}],"author":[{"embeddable":true,"href":"https:\/\/bal.wordpress.org\/plugins\/wp-json\/wporg\/v1\/users\/wpbww"}],"wp:attachment":[{"href":"https:\/\/bal.wordpress.org\/plugins\/wp-json\/wp\/v2\/media?parent=268065"}],"wp:term":[{"taxonomy":"plugin_section","embeddable":true,"href":"https:\/\/bal.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_section?post=268065"},{"taxonomy":"plugin_tags","embeddable":true,"href":"https:\/\/bal.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_tags?post=268065"},{"taxonomy":"plugin_category","embeddable":true,"href":"https:\/\/bal.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_category?post=268065"},{"taxonomy":"plugin_contributors","embeddable":true,"href":"https:\/\/bal.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_contributors?post=268065"},{"taxonomy":"plugin_business_model","embeddable":true,"href":"https:\/\/bal.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_business_model?post=268065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}