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With its intuitive &amp; easy to understand user interface, you can - short any links, do split tests with dynamic redirects, check broken links, monitor campaigns with UTM builder, manage user roles, examine click-through rates, create links without admin access, track analytics, and much more without breaking any sweat to make each marketing campaigns successful.<\/p>\n\n<h3>WHY YOU NEED BETTERLINKS \ud83d\udd25<\/h3>\n\n<ul>\n<li>Easy-to-use WordPress link shortener<\/li>\n<li>Create attractive looking links instantly<\/li>\n<li>Create Short Link on the fly with just one click even without admin access.<\/li>\n<li>Add multiple link redirect types (301, 302, 307)<\/li>\n<li>Analyze &amp; track your marketing campaigns<\/li>\n<li>Enhance your affiliate marketing strategies<\/li>\n<li>Manage your links directly in Gutenberg &amp; Elementor<\/li>\n<li>Manage your tags and check the performance of your links associated to each tag<\/li>\n<li>Manage your Categories and check the performance of your links associated to each Category<\/li>\n<li>Reduce link load time with optimized queries<\/li>\n<li>Monitor marketing campaigns with UTM Builder<\/li>\n<li>Prevent bot traffic and clicks with Bot Blocker<\/li>\n<li>Check broken links right from the dashboard<\/li>\n<li>Easily manage &amp; share your Fluent Boards task<\/li>\n<\/ul>\n\n<p>https:\/\/www.youtube.com\/watch?v=ZJqBrFhQC1A<\/p>\n\n<h3>SIMPLE &amp; FAST LINK MANAGEMENT PLUGIN \ud83c\udf89<\/h3>\n\n<p><strong>\u2728 Aesthetic Drag &amp; Drop UI:<\/strong> Create &amp; manage any links with just a couple of clicks. From creating, editing to configuring - everything in one place<\/p>\n\n<p><strong>\ud83e\uddf2 Quick Link Shortening:<\/strong> Make your long URL links into short ones and create pretty links within minutes<\/p>\n\n<p><strong>\ud83d\udcab One-Click Share:<\/strong> Copy your shortened URL right from the dashboard and share it instantly<\/p>\n\n<p><strong>\u2699\ufe0f Easy Configuration:<\/strong> Easily setup your Link Redirects (301, 302, 307 and Cloaked) and all your Link options<\/p>\n\n<p><strong>\ud83d\udcaa Fast Response:<\/strong> Less Database queries result in faster response time<\/p>\n\n<p><strong>\ud83d\udd03 Simple Migration:<\/strong> Migrate from Third-party Plugins such as PrettyLinks, ThirstyAffiliates with one-click<\/p>\n\n<h3>POWERFUL LINK TRACKING &amp; ANALYTICS FEATURES \ud83d\ude80<\/h3>\n\n<p><strong>\ud83d\udcc8 Real-time Analytics:<\/strong> Generate real-time analytics data and easily evaluate the performance of your shortened links with just a glance<\/p>\n\n<p><strong>\ud83d\udd0e Examine Click-Through Rate:<\/strong> Examine the performance of your click-through rates of your shortened URLs right from one place<\/p>\n\n<p><strong>\ud83d\udcca Generate Reports:<\/strong> Gather analytics reports (e.g., top referer clicks, top social media clicks, top OS clicks, top browser clicks and more) to evaluate and run successful marketing campaigns<\/p>\n\n<p><strong>\ud83d\udcc5 Interactive Calendar to Filter Clicks:<\/strong> Easily filter your shortened links based on certain dates from the interactive calendar<\/p>\n\n<p><strong>\ud83d\udd17 UTM Builder to Track Campaigns:<\/strong> Add parameters to URLs to monitor your marketing campaigns<\/p>\n\n<p><strong>\ud83d\ude80 Instant Gutenberg &amp; Elementor Redirects:<\/strong> Redirect your URLs and manage your links directly from Elementor &amp; Gutenberg Editor<\/p>\n\n<h3>More Advanced Features with BetterLinks PRO:<\/h3>\n\n<ul>\n<li>Get better insights with Individual Analytics [PRO]<\/li>\n<li>Control and manage user roles &amp; permissions [PRO]<\/li>\n<li>Set link scheduler, expiration dates &amp; number of click limits [PRO]<\/li>\n<li>Integrate seamlessly with Google Analytics [PRO]<\/li>\n<li>Facebook Pixel Tracking [PRO]<\/li>\n<li>Carry out split tests with Dynamic Redirects [PRO]<\/li>\n<li>Force enable secure HTTPS Redirection [PRO]<\/li>\n<li>Broken Link Checker with Email Notification [PRO]<\/li>\n<li>Auto-Link Keywords [PRO]<\/li>\n<li>Auto-Create Links [PRO]<\/li>\n<li>Affiliate Link Disclosure [PRO]<\/li>\n<li>Password Protected Redirect [PRO]<\/li>\n<li>Customize Link Preview [PRO]<\/li>\n<li>Custom Scripts [PRO]<\/li>\n<li>Custom Domain [PRO]<\/li>\n<li>Full Site Link Scanner [PRO]<\/li>\n<li>Global UTM Builder [PRO]<\/li>\n<li>Auto Post Link Generator [PRO]<\/li>\n<li>AI Bulk Link Generator [PRO]<\/li>\n<\/ul>\n\n<p><a href=\"https:\/\/betterlinks.io\/features\/\">ALL FEATURES<\/a> | <a href=\"https:\/\/betterlinks.io\/docs\/\">DOCUMENTATION<\/a> | <a href=\"https:\/\/betterlinks.io\/#pricing\">PRICING<\/a><\/p>\n\n<h3>\ud83d\udd25 WHAT\u2019S NEXT<\/h3>\n\n<p>If you like BetterLinks, then consider checking out our other WordPress Plugins for FREE:<\/p>\n\n<p>\ud83d\udd1d <a href=\"https:\/\/wordpress.org\/plugins\/essential-addons-for-elementor-lite\/\">Essential Addons For Elementor<\/a> \u2013 Popular Elementor extensions with 2 million+ active users in the WordPress repository.<\/p>\n\n<p>\ud83d\udc49 <a href=\"https:\/\/wordpress.org\/plugins\/essential-blocks\/\">Essential Blocks For Gutenberg<\/a> - Advanced blocks library to enhance your Gutenberg web-building experience.<\/p>\n\n<p>\ud83d\udd14 <a href=\"https:\/\/wordpress.org\/plugins\/notificationx\/\">NotificationX<\/a> \u2013 Social Proof &amp; FOMO Marketing Solution to increase conversion rates.<\/p>\n\n<p>\ud83d\udcc4 <a href=\"https:\/\/wordpress.org\/plugins\/embedpress\/\">EmbedPress<\/a>: Easiest WordPress embedding plugin to add content from 250+ sources with one click. Works in Gutenberg, Elementor, and more.<\/p>\n\n<p>\ud83d\udcdd <a href=\"https:\/\/wordpress.org\/plugins\/betterdocs\">BetterDocs<\/a>\u2013 Documentation &amp; Knowledge Base Solution for WordPress, which also reduces your manual support requests.<\/p>\n\n<p>\u23f0 <a href=\"https:\/\/wordpress.org\/plugins\/wp-scheduled-posts\/\">SchedulePress<\/a> \u2013 Complete solution for scheduling WordPress posts through an editorial calendar &amp; social share.<\/p>\n\n<p>\u2601\ufe0f <a href=\"https:\/\/wordpress.org\/plugins\/templately\/\">Templately<\/a> \u2013 Free WordPress templates library for Elementor &amp; Gutenberg along with the cloud collaboration with team option.<\/p>\n\n<p>\ud83d\udd0e <a href=\"https:\/\/wordpress.org\/plugins\/easyjobs\/\">Easy.Jobs<\/a> \u2013 Smart and easy recruitment and talent sourcing solution for hiring remotely with AI-powered screening system, question sets, remote interviews, and designing branded career pages with Elementor.<\/p>\n\n<p>\ud83c\udfa8 <a href=\"https:\/\/wordpress.org\/themes\/flexia\/\">Flexia<\/a>: Lightweight, customizable &amp; multi purpose theme for WordPress.<\/p>\n\n<p>Visit <a href=\"https:\/\/wpdeveloper.com\/\">WPDeveloper<\/a> to learn more about how to do better in WordPress with <a href=\"https:\/\/wpdeveloper.com\/blog\">Help Tutorial, Tips &amp; Tricks<\/a>.<\/p>\n\n<h3>\ud83d\udc68\u200d\ud83d\udcbb DOCUMENTATION AND SUPPORT<\/h3>\n\n<ul>\n<li>For documentation and tutorials go to our <a href=\"https:\/\/betterlinks.io\/docs\/\">Documentation<\/a><\/li>\n<li>For video tutorials go to our <a href=\"https:\/\/www.youtube.com\/watch?v=ZJqBrFhQC1A&amp;list=PLWHp1xKHCfxBtIjolI693SDWtdfKZCc37\">YouTube Playlist<\/a><\/li>\n<li>If you have any more questions, visit our support on the <a href=\"https:\/\/wordpress.org\/support\/plugin\/betterlinks\/\">Plugin\u2019s Forum<\/a><\/li>\n<li>For more information about features, FAQs and documentation, check out our website at <a href=\"https:\/\/betterlinks.io\/\">BetterLinks<\/a><\/li>\n<\/ul>\n\n<h3>\ud83d\udc99 Loved BetterLinks?<\/h3>\n\n<ul>\n<li>Join our <a href=\"https:\/\/www.facebook.com\/groups\/wpdeveloper.net\/\">Facebook Group<\/a><\/li>\n<li>Learn from our tutorials on <a href=\"https:\/\/www.youtube.com\/channel\/UCOjzLEdsnpnFVkm1JKFurPA\">Youtube Channel<\/a><\/li>\n<li>Or rate us on <a href=\"https:\/\/wordpress.org\/support\/plugin\/betterlinks\/reviews\/?rate=5#new-post\">WordPress<\/a><\/li>\n<\/ul>\n\n<!--section=installation-->\n<h4>Modern Way:<\/h4>\n\n<ol>\n<li>Go to the WordPress Dashboard \"Add New Plugin\" section.<\/li>\n<li>Search For \"BetterLinks\".<\/li>\n<li>Install, then Activate it.<\/li>\n<li>Follow the <a href=\"https:\/\/betterlinks.io\/docs\/\">Documentation<\/a><\/li>\n<\/ol>\n\n<h4>Old Way:<\/h4>\n\n<ol>\n<li>Upload <code>betterlinks<\/code> to the <code>\/wp-content\/plugins\/<\/code> directory<\/li>\n<li>Activate the plugin through the 'Plugins' menu in WordPress<\/li>\n<li>Follow the <a href=\"https:\/\/betterlinks.io\/docs\/\">Documentation<\/a><\/li>\n<\/ol>\n\n<!--section=faq-->\n<dl>\n<dt id=\"does%20it%20work%20with%20any%20wordpress%20theme%3F\"><h3>Does it work with any WordPress theme?<\/h3><\/dt>\n<dd><p>Yes, it will work with any standard WordPress theme.<\/p><\/dd>\n<dt id=\"can%20i%20migrate%20to%20betterlinks%20from%20any%20plugin%3F\"><h3>Can I migrate to BetterLinks from any plugin?<\/h3><\/dt>\n<dd><p>If you were previously using any link shortener and redirection plugin, you can migrate to BetterLinks instantly.<\/p><\/dd>\n<dt id=\"who%20can%20benefit%20more%20from%20betterlinks%3F\"><h3>Who can benefit more from BetterLinks?<\/h3><\/dt>\n<dd><p>BetterLinks is very useful for website owners, affiliate marketers, SEO experts or anyone who requires link shortening, redirection, tracking or overall link management on WordPress.<\/p><\/dd>\n\n<\/dl>\n\n<!--section=changelog-->\n<h4>2.4.7 - 26\/02\/2026<\/h4>\n\n<ul>\n<li>Improvement: Improved Analytics table with dynamic column resize control<\/li>\n<li>Improvement: Added toast notifications for all status updates<\/li>\n<li>Few minor bug fixes &amp; improvements <\/li>\n<\/ul>\n\n<h4>2.4.5 - 10\/02\/2026<\/h4>\n\n<ul>\n<li>Improvement: Added proper handling for root relative target URLs beginning with a forward slash (\"\/\")<\/li>\n<li>Fixed: Link management issue Gutenberg editor <\/li>\n<li>Few minor bug fixes &amp; improvements<\/li>\n<\/ul>\n\n<h4>2.4.4 - 02\/02\/2026<\/h4>\n\n<ul>\n<li>Fixed: Missing Prefix issue in default general settings<\/li>\n<li>Fixed: Duplicate short link data related issue<\/li>\n<li>Few minor bug fixes &amp; improvements <\/li>\n<\/ul>\n\n<h4>2.4.3 - 14\/01\/2026<\/h4>\n\n<ul>\n<li>Fixed: Migration error caused by a scalar value being treated as an array.<\/li>\n<li>Few minor bug fixes &amp; improvements <\/li>\n<\/ul>\n\n<h4>2.4.2 - 05\/01\/2026<\/h4>\n\n<ul>\n<li>Fixed: Share Task issue with Fluent Boards Link Management<\/li>\n<li>Few minor bug fixes &amp; improvements<\/li>\n<\/ul>\n\n<h4>2.4.1 - 28\/12\/2025<\/h4>\n\n<ul>\n<li>Fixed: Missing geolocation script reference causing console errors<\/li>\n<li>Fixed: Database migration issue during plugin updates<\/li>\n<li>Few minor bug fixes &amp; improvements<\/li>\n<\/ul>\n\n<h4>2.4.0 - 18\/12\/2025<\/h4>\n\n<ul>\n<li>Improvement: Introduced Bulk Deletion option in Specific Clicks Analytics and Item-wise Analytics.<\/li>\n<li>Improvement: Introduced Multiple URL Slug Generation mechanism<\/li>\n<li>Few minor bug fixes &amp; improvements<\/li>\n<\/ul>\n\n<h4>2.3.4 - 27\/11\/2025<\/h4>\n\n<ul>\n<li>Few minor bug fixes &amp; improvements<\/li>\n<\/ul>\n\n<h4>2.3.3 - 18\/11\/2025<\/h4>\n\n<ul>\n<li>Few minor bug fixes &amp; improvements<\/li>\n<\/ul>\n\n<h4>2.3.2 - 26\/10\/2025<\/h4>\n\n<ul>\n<li>Improvement: Added \u201cRefresh Stats\u201d option on the Analytics page for Instant data updates.<\/li>\n<li>Improvement: Enhanced the \u201cReset\u201d mechanism \u2014 it now supports date-wise resets with individual link data clearing.<\/li>\n<li>Few minor bug fixes &amp; improvements<\/li>\n<\/ul>\n\n<h4>2.3.1 - 21\/09\/2025<\/h4>\n\n<ul>\n<li>Improvement: Added Default Category selection option.<\/li>\n<li>Improvement: Database repair now runs automatically during installation.<\/li>\n<li>Few minor bug fixes &amp; improvement<\/li>\n<\/ul>\n\n<h4>2.3.0 - 26\/08\/2025<\/h4>\n\n<ul>\n<li>Added: Support for Category Management<\/li>\n<li>Few minor bug fixes &amp; improvements<\/li>\n<\/ul>\n\n<h4>2.2.2 - 19\/12\/2024<\/h4>\n\n<ul>\n<li>Few minor bug fixes &amp; improvements<\/li>\n<\/ul>\n\n<h4>2.2.1 - 27\/11\/2024<\/h4>\n\n<ul>\n<li>Fixed: Fatal Error on Plugin activation <\/li>\n<li>Fixed: Quick Setup default configuration value<\/li>\n<li>Fixed: Prevent unwanted duplicate link creation with Quick Link Creation Feature<\/li>\n<li>Few minor bug fixes &amp; improvements<\/li>\n<\/ul>\n\n<h4>2.2.0 - 26\/11\/2024<\/h4>\n\n<ul>\n<li>Improvements: Added 'Migrate from Database' option for 3rd party plugins in Tools<\/li>\n<li>Improvements: Added Link Duplication in Manage Links<\/li>\n<li>Improvements: Asset loading performance in Gutenberg<\/li>\n<li>Few minor bug fixes &amp; improvements<\/li>\n<\/ul>\n\n<h4>2.1.12 - 21\/11\/2024<\/h4>\n\n<ul>\n<li>Improvements: Added Total Click &amp; Unique Click count in Graph Analytics<\/li>\n<li>Fixed: Analytics filter query for total click &amp; unique click count<\/li>\n<li>Few minor bug fixes &amp; improvements<\/li>\n<\/ul>\n\n<h4>2.1.11 - 14\/11\/2024<\/h4>\n\n<ul>\n<li>Few minor bug fixes &amp; improvements<\/li>\n<\/ul>\n\n<h4>2.1.10 - 10\/11\/2024<\/h4>\n\n<ul>\n<li>Added: Quick Setup Wizard<\/li>\n<li>Fixed: Referer not showing in Analytics when using 'Open in New Tab' in gutenberg<\/li>\n<li>Tested up to WordPress version 6.7<\/li>\n<li>Few minor bug fixes &amp; improvements<\/li>\n<\/ul>\n\n<h4>2.1.9 - 23\/10\/2024<\/h4>\n\n<ul>\n<li>Fixed: Double link creation issue when using Instant Redirect Feature<\/li>\n<li>Fixed: Unicode character encoding issue with Quick Link Creation Feature<\/li>\n<li>Few minor bug fixes &amp; improvements<\/li>\n<\/ul>\n\n<h4>2.1.8 - 15\/10\/2024<\/h4>\n\n<ul>\n<li>Improved: Security Enhancement<\/li>\n<li>Few minor bug fixes &amp; improvements<\/li>\n<\/ul>\n\n<h4>2.1.7 - 06\/09\/2024<\/h4>\n\n<ul>\n<li>Few minor bug fixes &amp; improvements<\/li>\n<\/ul>\n\n<h4>2.1.6 - 05\/09\/2024<\/h4>\n\n<ul>\n<li>Improvements: Added 7G Firewall compatibility<\/li>\n<li>Fixed: Quick Link Creation extra forward slash (\"\/\") issue<\/li>\n<li>Fixed: Quick Link Creation Empty title issue<\/li>\n<li>Few minor bug fixes &amp; improvements<\/li>\n<\/ul>\n\n<h4>2.1.5 - 11\/08\/2024<\/h4>\n\n<ul>\n<li>Fixed: Resolved issue with undefined short slugs in Fluent Boards Link Management.<\/li>\n<li>Few minor bug fixes &amp; improvements<\/li>\n<\/ul>\n\n<h4>2.1.4 - 16\/07\/2024<\/h4>\n\n<ul>\n<li>Fixed: PHP Fatal Error Issue.<\/li>\n<li>Few minor bug fixes &amp; improvement<\/li>\n<\/ul>\n\n<h4>2.1.3 - 16\/07\/2024<\/h4>\n\n<ul>\n<li>Added: WordPress 6.6 Compatibility<\/li>\n<li>Few minor bug fixes &amp; improvement<\/li>\n<\/ul>\n\n<h4>2.1.2 - 07\/07\/2024<\/h4>\n\n<ul>\n<li>Fixed: Uncaught Error for using a scalar value as an array<\/li>\n<li>Few minor bug fixes &amp; improvement<\/li>\n<\/ul>\n\n<h4>2.1.1 - 26\/06\/2024<\/h4>\n\n<ul>\n<li>Improvement: Added Fluent Boards Shortened Link Deletion on Task Delete or Archive<\/li>\n<li>Improvement: Added Category Hide option in Fluent Boards Links Management settings<\/li>\n<li>Improvement: Added support for UTF-8 encoded characters in Quick Link Creation Feature<\/li>\n<li>Fixed: Fatal error - Undefined variable in Quick Link Creation Feature<\/li>\n<li>Fixed: Empty Sample CSV file on export<\/li>\n<li>Few minor bug fixes &amp; improvement<\/li>\n<\/ul>\n\n<h4>2.1.0 - 11\/06\/2024<\/h4>\n\n<ul>\n<li>Added: Fluent Boards Link Management Feature<\/li>\n<li>Few minor bug fixes &amp; improvement<\/li>\n<\/ul>\n\n<h4>2.0.0 - 19\/05\/2024<\/h4>\n\n<ul>\n<li>Added: Quick Link Creation Feature<\/li>\n<li>Improvement: Link title will be automatically generated from the target URL's title<\/li>\n<li>Improvement: Manage Links date format now matches the WordPress default format<\/li>\n<li>Improvement: Manage Tags UI<\/li>\n<li>Fixed: Analytics now displays from the top of the page<\/li>\n<li>Fixed: Added proper validation for Custom Fields<\/li>\n<li>Few minor bug fixes &amp; improvement<\/li>\n<\/ul>\n\n<h4>1.9.2 - 13\/05\/2024<\/h4>\n\n<ul>\n<li>Fixed: HTML element tag support inside Link Title<\/li>\n<li>Few minor bug fixes &amp; improvement<\/li>\n<\/ul>\n\n<h4>1.9.1 - 24\/04\/2024<\/h4>\n\n<ul>\n<li>Fixed: Exported CSV file's column label<\/li>\n<li>Few minor bug fixes &amp; improvement<\/li>\n<\/ul>\n\n<p><a href=\"https:\/\/betterlinks.io\/changelog\/\">See changelog for all versions<\/a>.<\/p>","raw_excerpt":"Ultimate plugin to create, shorten, track and manage any URL. Gather analytics reports and run successful marketing campaigns easily.","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/bal.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin\/134419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bal.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin"}],"about":[{"href":"https:\/\/bal.wordpress.org\/plugins\/wp-json\/wp\/v2\/types\/plugin"}],"replies":[{"embeddable":true,"href":"https:\/\/bal.wordpress.org\/plugins\/wp-json\/wp\/v2\/comments?post=134419"}],"author":[{"embeddable":true,"href":"https:\/\/bal.wordpress.org\/plugins\/wp-json\/wporg\/v1\/users\/wpdevteam"}],"wp:attachment":[{"href":"https:\/\/bal.wordpress.org\/plugins\/wp-json\/wp\/v2\/media?parent=134419"}],"wp:term":[{"taxonomy":"plugin_section","embeddable":true,"href":"https:\/\/bal.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_section?post=134419"},{"taxonomy":"plugin_tags","embeddable":true,"href":"https:\/\/bal.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_tags?post=134419"},{"taxonomy":"plugin_category","embeddable":true,"href":"https:\/\/bal.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_category?post=134419"},{"taxonomy":"plugin_contributors","embeddable":true,"href":"https:\/\/bal.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_contributors?post=134419"},{"taxonomy":"plugin_business_model","embeddable":true,"href":"https:\/\/bal.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_business_model?post=134419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}