Title: Revenue Diagnosis for WooCommerce – Daily Store Analytics by Matriq
Author: wpmatriq
Published: <strong>Maig 27, 2026</strong>
Last modified: Juny 17, 2026

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# Revenue Diagnosis for WooCommerce – Daily Store Analytics by Matriq

 By [wpmatriq](https://profiles.wordpress.org/wpmatriq/)

[Download](https://downloads.wordpress.org/plugin/matriq-store-analytics.1.0.2.zip)

 * [Details](https://bal.wordpress.org/plugins/matriq-store-analytics/#description)
 * [Reviews](https://bal.wordpress.org/plugins/matriq-store-analytics/#reviews)
 *  [Installation](https://bal.wordpress.org/plugins/matriq-store-analytics/#installation)
 * [Development](https://bal.wordpress.org/plugins/matriq-store-analytics/#developers)

 [Support](https://wordpress.org/support/plugin/matriq-store-analytics/)

## Description

**Every morning, one clear answer: why did my revenue change?**

Most WooCommerce store owners check their revenue and think: _is this good? Is this
bad? What do I do about it?_ Dashboards and charts don’t answer that. Matriq Store
Analytics does.

Each night, the plugin analyses your previous day’s orders and delivers a plain-
language briefing: revenue went down 12% because fewer customers bought (not because
they spent less per order). Or: revenue jumped because average item price rose —
your weekend sale ended and full-price items came back.

No guessing. No AI hallucinations. Just auditable math against your own WooCommerce
data, run entirely on your server.

**Who it’s for:** WooCommerce store owners who want to understand their revenue 
without hiring an analyst or learning SQL.

#### What you get each morning

 * **Revenue Overview** – yesterday’s revenue, compared to the prior day and prior
   week
 * **Primary Cause** – the single biggest driver of the change (orders, basket size,
   or item price mix), with a confidence score
 * **Suggested Action** – one short next step tied to the diagnosed cause
 * **Daily Email Digest** – optional morning email so you know before you open your
   laptop
 * **History Log** – every past briefing, fully auditable, so you can trace any 
   number back to its source
 * **Campaigns Tracker** – log your sales and launches so the engine knows a post-
   sale revenue dip is expected, not alarming

#### How the diagnosis works

The engine breaks your revenue change into three components every night:

 1. **Order volume** – did more or fewer customers buy?
 2. **Items per order** – did basket size grow or shrink?
 3. **Average item price** – did discount mix or product mix shift the per-item value?

The dominant driver is flagged as the primary cause. This is deterministic arithmetic—
you can audit every figure on the History page.

#### What it does NOT do

 * No real-time charts that slow your admin panel
 * No AI calls, no external services, no third-party data sharing
 * No paywalled core features — the diagnosis engine is completely free

#### Privacy & performance

All analysis runs in a nightly WP-Cron job. Your order data never leaves your server.
Admin pages load from pre-built daily snapshots — no heavy queries on page load.
Fully compatible with WooCommerce HPOS (High-Performance Order Storage).

#### Requirements

 * WooCommerce 7.0 or later, with WooCommerce Analytics enabled
 * At least one completed order so a baseline can be established

#### Premium: Store Copilot

The free plugin is your revenue truth engine — always free, no limits. **Store Copilot**
is an optional premium add-on that turns diagnosis into action:

 * **Conversational Analyst** – ask “why was Wednesday weird?” in plain English 
   and get an answer with supporting numbers
 * **30-day Revenue Forecasting** – confidence-banded projections built on your 
   store’s own trends and campaign history
 * **Anomaly Detection** – get notified the moment something unusual happens, before
   tomorrow’s digest
 * **Product-level Insights** – find out which specific product caused the change
 * **Growth Playbooks** – per-product recommendations that go from diagnosis to 
   a ready-to-run next action
 * **Multi-channel Alerts** – Slack, WhatsApp, and webhook notifications for the
   moments that need attention now
 * **Customer Cohort Intelligence** – new vs returning behaviour, churn risk, and
   win-back opportunities
 * **Smart Scheduler & Automated Outreach** – Copilot segments, creates coupons,
   and schedules follow-ups once you approve

[Early bird access  matriq.in](https://matriq.in/)

## Installation

 1. Make sure WooCommerce is active and you have visited **WooCommerce  Analytics**
    at least once (this populates the analytics tables).
 2. Install via **Plugins  Add New** and search for “Matriq Store Analytics”, or upload
    the zip manually.
 3. Activate the plugin.
 4. Open **Matriq** in the WP Admin sidebar and complete the short onboarding (timezone,
    revenue basis, snapshot time).
 5. The first nightly snapshot runs at your configured time. A 30-day backfill runs
    immediately so the History page is populated within a few minutes.

## FAQ

### Does this plugin use AI or send my data anywhere?

No. Every number is calculated with deterministic arithmetic against your own WooCommerce
database. Nothing leaves your server.

### Will this slow down my store?

No. All aggregation happens in a nightly background job. WP Admin pages read from
pre-built daily snapshots — no heavy queries on page load.

### What happens if I refund or edit an old order?

The plugin marks that day as “dirty” and rebuilds only that day’s snapshot in the
next nightly run. The rest of your history is untouched.

### Does it work with WooCommerce HPOS?

Yes. The plugin is fully compatible with WooCommerce High-Performance Order Storage.

### What if I have a slow day because of a planned sale ending — will it flag a false alarm?

That’s exactly what the Campaigns page is for. Log your sales and launches, and 
the engine knows a post-sale dip is expected context, not a signal to act on.

### Is the diagnostic engine really free forever?

Yes. The free plugin — daily briefings, email digest, history, campaigns — has no
feature limits and will remain free. Store Copilot is a separate premium add-on 
for stores ready to automate action on those insights.

## Reviews

There are no reviews for this plugin.

## Contributors & Developers

“Revenue Diagnosis for WooCommerce – Daily Store Analytics by Matriq” is open source
software. The following people have contributed to this plugin.

Contributors

 *   [ wpmatriq ](https://profiles.wordpress.org/wpmatriq/)

[Translate “Revenue Diagnosis for WooCommerce – Daily Store Analytics by Matriq” into your language.](https://translate.wordpress.org/projects/wp-plugins/matriq-store-analytics)

### Interested in development?

[Browse the code](https://plugins.trac.wordpress.org/browser/matriq-store-analytics/),
check out the [SVN repository](https://plugins.svn.wordpress.org/matriq-store-analytics/),
or subscribe to the [development log](https://plugins.trac.wordpress.org/log/matriq-store-analytics/)
by [RSS](https://plugins.trac.wordpress.org/log/matriq-store-analytics/?limit=100&mode=stop_on_copy&format=rss).

## Changelog

#### 1.0.2

 * Compatibility with future release.

#### 1.0.1

 * Compatibility for Store Copilot premium add-on.

#### 1.0.0

 * Initial public release.

#### 0.0.2

 * Add: Public extension surface for premium add-ons (Phase 0 of Store Copilot integration).
    - Filter `matriq_msa_diagnosis_result` wraps `DiagnosisEngine::diagnose()` output
      for AI enrichment.
    - Filter `matriq_msa_action_recommendation` wraps `ActionEngine::recommend()`
      output for tailored next-step copy.
    - Filter `matriq_msa_overview_response` wraps the `/overview` REST payload so
      extensions can append fields.
    - Filter `matriq_msa_admin_submenus` lets extensions register additional admin
      sub-tabs.
    - Action `matriq_msa_data_collector_extra` fires after every per-day snapshot
      write so extensions can fan out per-product / per-customer collection sharing
      the same WC analytics read pass.
    - JavaScript slot `window.matriqMSA.registerTab({ id, label, component })` lets
      extensions plug a React page into the dashboard. Built-in tabs cannot be overridden.
 * Plugin rebrand as Matriq Store Analytics to reflect the new public-facing name
   of the plugin.

#### 0.0.1

 * Initial release.

## Meta

 *  Version **1.0.2**
 *  Last updated **1 dia ago**
 *  Active installations **Fewer than 10**
 *  WordPress version ** 6.7 or higher **
 *  Tested up to **7.0**
 *  PHP version ** 7.4 or higher **
 *  Language
 * [English (US)](https://wordpress.org/plugins/matriq-store-analytics/)
 * Tags
 * [analytics](https://bal.wordpress.org/plugins/tags/analytics/)[revenue](https://bal.wordpress.org/plugins/tags/revenue/)
   [sales analytics](https://bal.wordpress.org/plugins/tags/sales-analytics/)[store insights](https://bal.wordpress.org/plugins/tags/store-insights/)
   [woocommerce](https://bal.wordpress.org/plugins/tags/woocommerce/)
 *  [Advanced View](https://bal.wordpress.org/plugins/matriq-store-analytics/advanced/)

## Ratings

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[See all reviews](https://wordpress.org/support/plugin/matriq-store-analytics/reviews/)

## Contributors

 *   [ wpmatriq ](https://profiles.wordpress.org/wpmatriq/)

## Support

Got something to say? Need help?

 [View support forum](https://wordpress.org/support/plugin/matriq-store-analytics/)